Manage and streamline operations across multiple locations, sales channels, and employees to improve efficiency.

iGaming Platform & Sportsbook for your worldwide operations.

The GLI-certified iGaming platform provider for worldwide operations. Sportsbook Solution, Casino, Jackpot,  5/90 lotto, and retail in one back office. Your growth is our goal. When you win, we win. 

Pink and purple illustration of an integrated iGaming platform provider for online and retail operations, featuring sportsbook, casino, lottery, analytics, mobile, and retail interfaces.
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Genius Sports logo with a blue circular “G” symbol and blue lettering on a transparent background.
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40 K

Live Matches per month

9 K

Casino Games

14

Countries

Multi-brands
Management System

Easily manage all your brands and your operating territories at once, and reduce your operating costs

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In-house Gamification Tools

A suite of in-house gamification tools designed to boost player engagement and enhance the overall gaming experience.

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Advanced
Bonus Engine

Our advanced bonus engine enables highly customizable reward strategies tailored to different player segments.

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A perfect solution for both online and retail operations.

SmartCrew is a powerful application enabling operators not just to manage their online operations, but also to setup and control land-based affiliate networks, creating different Hierarchical levels divided into Masters, Agents and Affiliates.

  • Powerful Commission Engine
  • Personalized Risk Templates
  • Shop Locator
  • Detailed Reporting System
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We Are Already Where You Want to Grow.

GI is a GLI certified iGaming platform live across 14 markets, with real operators, real players and real regulatory approval. Three continents. One platform. 

🇳🇬 Nigeria · 🇰🇪 Kenya · 🇹🇿 Tanzania · 🇨🇲 Cameroon · 🇪🇨 Ecuador · 🇵🇾 Paraguay 🇨🇴 Colombia  🇿🇦 South Africa 🇵🇪 Peru · 🇧🇷 Brazil · 🇲🇽 Mexico · 🇵🇹 Portugal · 🇮🇹 Italy · 🇷🇴 Romania

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Our Story

A new stage of growth, built on over 20 years of expertise in the online gaming industry.

Two exits. Two decades. One obsession. 

In December 2025, Game Interaction became part of Coforgames S.p.A., backed by the Tarricone family. With over two decades of success in the Italian iGaming industry, the family founded Totosi, growing it to 33% of the Italian sports betting market before its acquisition by Lottomatica in 2008. They later built BetFlag into one of Italy's top-10 online gaming operators, leading to its acquisition by the Lottomatica Group in 2022. Today, that same entrepreneurial vision and operational expertise are embedded in every line of code behind Game Interaction and our iGaming platform.
In-House

The Platform Is What You Buy.
The Team Is What Makes You Win.

Nigeria plays nothing like Germany. Bogota plays nothing like Madrid. The agent networks, the payment rails, the way players actually bet, all of it is different. We learned it the hard way, so your launch doesn't have to. 

Choose Game Interaction, and you don't just get software or an iGaming platform provider. You get the people who have already solved the problems you are about to hit. 

sportsbook software provider

Sportsbook
Platform

A high-performance Sportsbook platform featuring 40,000+ live events, Bet Builder, Cash Out, and integrations with Sportradar and BetGenius.

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Casino
Module

A comprehensive Casino module featuring 9,000+ games from 90+ leading providers. A diverse and engaging gaming experience

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Jackpot
Tournaments

An engaging sports jackpot product combining pool betting with large prize opportunities and shared jackpots, designed to drive player engagement.

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Betting
on Lotteries

Offer an engaging betting experience based on the results of major real-world lotteries worldwide.

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Lottery
Engine

Create fully customizable lottery games with flexible rules, prize structures, and secure random number draws.

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Loyalty
Program

A fully configurable loyalty program with flexible rewards, levels, and mechanics designed to increase player retention.

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FROM OUR BLOG

News & Insights From Experts

Game Interaction – iGaming Platform Provider, Sportsbook Software & Turnkey Gaming Solutions

Game Interaction is an international iGaming platform provider delivering advanced, scalable and customizable sportsbook software, online casino solutions, lottery systems, sports jackpot platforms and retail betting technology for gaming operators worldwide. Our comprehensive turnkey iGaming platform combines powerful technology, innovative gaming products and centralized management tools to help businesses launch, operate and expand their betting and gaming operations.

Designed for both online and land-based gaming businesses, the Game Interaction platform provides a complete omnichannel iGaming ecosystem, integrating sports betting, casino games, lottery products, player account management, payment integrations, bonus management, affiliate networks and real-time reporting within a unified infrastructure.

Read More About Game Interaction

Whether you are launching a new online betting brand, expanding into international markets, managing multiple gaming websites or developing a retail betting network, Game Interaction delivers flexible B2B iGaming solutions designed to support operational efficiency, player engagement and sustainable business growth.

Turnkey iGaming Platform & Complete Gaming Software Solutions

Our turnkey iGaming software provides operators with the essential tools to manage a complete online gaming and betting business. From player registration and account management to sportsbook operations, casino aggregation, lottery management, bonuses, reporting and retail distribution, Game Interaction brings multiple gaming verticals together under a single back-office system.

The platform is designed for operators looking for a complete iGaming solution, as well as businesses that require individual gaming products through flexible API integration.

With advanced multi-brand management capabilities, operators can control multiple brands, territories and gaming products from one centralized platform, adapting their offering to different markets and business requirements.

Sportsbook Software Provider – Advanced Sports Betting Platform

SmartBet is Game Interaction's customizable sportsbook software solution, developed for online bookmakers, sports betting operators and retail betting businesses. The platform supports pre-match and live sports betting, offering access to more than 40,000 live sporting events per month across a wide range of sports and betting markets.

Our sports betting software includes advanced functionalities such as live betting, Bet Builder, Cash Out, betting risk management, configurable betting markets, bet booking and customizable sportsbook interfaces.

Designed to support different operational models and regional requirements, SmartBet enables operators to create a competitive online sportsbook platform with integrated trading tools, flexible risk configurations and a user-focused betting experience.

Online Casino Platform & Casino Games Aggregation

SmartCasino is an integrated online casino platform providing access to more than 9,000 casino games from over 90 leading gaming content providers through a single integration.

Our casino aggregation solution helps iGaming operators build and manage a diverse gaming portfolio, including online slots, live dealer casino games, table games and other digital casino entertainment products.

Through centralized casino management, customizable game lobbies, bonus campaigns and detailed reporting tools, operators can optimize their casino offering while simplifying their technical infrastructure.

Game Interaction's casino software solutions are designed to integrate with existing gaming operations or operate as part of a complete turnkey iGaming platform.

Player Account Management (PAM) & iGaming Back Office

SmartAccount is Game Interaction's advanced Player Account Management (PAM) platform, providing centralized control over player accounts, gaming operations, multiple brands and business performance.

Our iGaming back-office software includes player segmentation, KYC and document management, bonus configuration, player communications, multi-brand administration and real-time business intelligence.

With a flexible multi-brand iGaming management system, operators can manage multiple gaming websites, territories and products while maintaining centralized reporting and operational oversight.

The platform also includes customizable promotional tools, loyalty mechanics and gamification features designed to improve customer engagement and player retention.

Sports Jackpot Software & Pool Betting Solutions

SmartJackpot is Game Interaction's configurable sports jackpot software, allowing betting operators to create and manage sports prediction tournaments, pool betting games and jackpot-based betting products.

The platform supports customizable prize structures, pooled jackpots and flexible game configurations, making it suitable for both online betting environments and retail gaming networks.

By integrating sports jackpot solutions into their existing product portfolio, operators can introduce additional betting experiences and diversify their gaming offering.

Lottery Engine

Game Interaction provides flexible lottery software solutions for operators seeking to introduce lottery-based gaming products into their online or retail operations.

Our lottery engine enables businesses to create customizable lottery games with configurable rules, draw structures and prize mechanisms. The platform also supports betting products based on the official results of major international lotteries.

Retail Betting Software & Omnichannel Gaming Solutions

Game Interaction develops advanced retail betting software and agent management solutions for bookmakers operating physical betting shops, franchise networks and distributed retail gaming businesses.

Our retail technology allows operators to manage hierarchical agent networks, commission structures, betting limits, risk configurations, cashier operations and business reporting within a centralized system.

By connecting online and land-based operations, our omnichannel betting platform enables a consistent gaming experience across digital and physical channels, providing operators with greater flexibility and operational control.

iGaming API Integration, Bonus Engine & Player Engagement Tools

The Game Interaction platform supports modular iGaming API integration, allowing operators to connect individual products and services to their existing gaming infrastructure.

Alongside its core betting and gaming solutions, Game Interaction provides a customizable iGaming bonus engine, loyalty programs, player segmentation, gamification tools, affiliate management and marketing automation capabilities.

These integrated tools help gaming businesses create personalized promotional strategies, manage player relationships and improve long-term engagement through a unified technological environment.

International iGaming Technology for Africa, Latin America & Europe

Game Interaction supports gaming operators across international markets, with particular experience in Africa, Latin America and Europe.

Our technology is designed to accommodate different operating models, including online sportsbooks, casino platforms, agent-driven betting networks and hybrid online-retail gaming businesses.

With GLI certifications in Colombia and South Africa, an ONJN B2B license in Romania, and further market certifications in progress, Game Interaction continues to strengthen its position as a trusted international iGaming technology provider, delivering scalable, reliable and compliant gaming solutions aligned with the technical and regulatory requirements of regulated markets worldwide.

Why Choose Game Interaction as Your iGaming Software Provider?

Game Interaction combines advanced iGaming technology, scalable software solutions and more than 20 years of entrepreneurial expertise in the online betting and gaming industry, offering operators a unique combination of technological innovation and proven operational experience.

Since December 2025, Game Interaction has been part of Coforgames S.p.A., a company controlled by the Tarricone family, whose extensive experience in the Italian regulated gaming market includes the successful development of two major online gaming brands: Totosi and BetFlag.

The family's entrepreneurial journey began with Totosi, a pioneering Italian online sports betting operator that achieved approximately 33% market share before its acquisition by Lottomatica in 2008. Building on this success, the family subsequently developed BetFlag into one of Italy's leading regulated online gaming brands, before its acquisition by the Lottomatica Group in 2022.

Today, this proven operational expertise is combined with Game Interaction's international technology capabilities to deliver a complete portfolio of sportsbook software, online casino platforms, lottery systems, jackpot solutions, retail betting technology and Player Account Management (PAM) through a unified, modular and scalable iGaming ecosystem.

As an international B2B iGaming platform provider, Game Interaction goes beyond traditional software development. We understand the real challenges operators face because our expertise is rooted in the successful creation, management and growth of gaming businesses.

Our mission is to help gaming operators launch faster, operate more efficiently and scale internationally, providing flexible technology, strategic industry knowledge and innovative gaming solutions tailored to the evolving demands of regulated markets.

Game Interaction – Built by Operators, for Operators. Your Trusted Technology Partner for Turnkey iGaming Platforms, Sportsbook Software and Complete Gaming Solutions.